Insight Generation For Aviation, Retail and Hospitality
Do you know what causes travelers anxiety while at the Airport, and what could be done to reduce it? Was your store built according to company guidelines and standards but is under-performing financially or failing to engage potential customers? Are customers leaving negative Yelp reviews on your restaurant’s page but you are not sure how to address those? Planning to build a lifestyle destination but not sure how to best plan an attraction?
Our activities are focused on insight generation through end-user engagement. The goal is to collect data that will inform operations and merchandising as part of the overall retail and hospitality experiences. We bring a data-gathering approach that consists of active and passive engagements. For active research we engage with customers directly through surveys, street-shopper-intercepts, focus groups and interviews. Passive research consists of observation of customer behavior in the current real estate setting, pilot spaces and other smaller experiments. Generating subjective and objective data sets that can be juxtaposed and validated against each other helps you understand the customer experience and informs future decision-making and store planning.
Do you know what causes travelers anxiety while at the Airport, and what could be done to reduce it? Was your store built according to company guidelines and standards but is under-performing financially or failing to engage potential customers? Are customers leaving negative Yelp reviews on your restaurant’s page but you are not sure how to address those? Planning to build a lifestyle destination but not sure how to best plan an attraction?
Our activities are focused on insight generation through end-user engagement. The goal is to collect data that will inform operations and merchandising as part of the overall retail and hospitality experiences. We bring a data-gathering approach that consists of active and passive engagements. For active research we engage with customers directly through surveys, street-shopper-intercepts, focus groups and interviews. Passive research consists of observation of customer behavior in the current real estate setting, pilot spaces and other smaller experiments. Generating subjective and objective data sets that can be juxtaposed and validated against each other helps you understand the customer experience and informs future decision-making and store planning.
When to talk to us
- your are ready to invest in improved guest experiences
- your are thinking of expanding or relocating
- your real estate is under-performing financially for no clear reason
- you need to figure out what to build and how to group amenities or tenants in a larger development
- you want to understand the specifics of a certain demographic customer group
- you are looking to optimize your merchandising strategy to drive customer loyalty and engagement
What shapes your customer's experience?
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Your Brand, Space and Product interact to influence the customer experience as a system, and should not be looked at separately. Many public facilities, retailers and hospitality brands have separate departments - for real estate, for design and facilities, for revenue and development, for marketing, product design, and branding each evaluating the quality of an outcome based on different metrics and KPIs. We help align all stakeholders along a common vision by understanding customer needs and wants. This results in actionable strategies that improve your customer's experience.
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Services & Deliverables
Our services combine discovery, synthesis and analysis of collected data and information to inform and shape a customer's experience, loyalty and engagement. We engage with your clients at various decision making points and try to understand their entire journey, identifying opportunities for you to explore along the way.
Research
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Reporting
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